Week 6: Discussion question Saul Bass’ mastery of elemental form can be seen in

Week 6: Discussion question
Saul Bass’ mastery of elemental form can be seen in the iconic and widely imitated trademarks produced by
his firm. He believed a trademark must be readily understood yet possess elements of metaphor and
ambiguity that will attract the viewer again and again. Many of his trademarks became important cultural
icons. Select two of his trademarks and discuss what makes them iconic. Either upload or provide a link to the images.
Please site specific examples from the text in your response.
Responses should be 2-3 complete paragraphs (5-7 sentences
each). This is also a peer-reviewed discussion. Once you have
answered the question you may choose two classmates
responses to review and respond to. Your peer responses should be at least one paragraph, and should be more than just an
acknowledgment that their answer is correct or incorrect. How
are they correct? Where is their premise incorrect? What can you add to their response? Peer Reviews are worth a possible 5
points each. Please see the rubric for discussion question
grading criteria.

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