An assessment of a national, USA-headquartered company brand. Discuss the brand’

An assessment of a national, USA-headquartered company brand. Discuss the brand’s strengths and weaknesses using the branding factors you have learned in this course-to-date (class lectures and reading through Chapter 8). Recommend how you would improve the business’s product promotion and branding. This paper should be 7-10 pages (double-spaced). Please include a cover/title page and—as the last page–a research sources citations’ page. (Both of these pages do not count in therequired page total.) Papers must be in Microsoft Word format (best to save/submit as “PDF” format).
Course Materials are in the attached files.

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