This assignment will be an individual report on your ideal digital marketing cam

This assignment will be an individual report on your ideal digital marketing campaign
for Kent’s Camera Castle, assuming that you can utilize all forms of digital media. For
this assignment, please refer to Rounds 1 to 6 of the MIMIC Pro Simulation.
Using theories and frameworks taught in the lectures, articulate your ideal digital
marketing strategies for Kent’s Camera Castle and justify your decisions in the
simulated marketing campaign.
Your IDEAL digital marketing campaign brief (and thus your individual report) should
include:
1. Market & Situational Analyses
(a) Who are your competitors?
(b) Who will you be targeting?
2. Digital Campaign
(a) How did you apply search engine marketing, landing pages, and emails
throughout the customer journey?
(b) How would you utilize other digital channels not included in the simulation
throughout the customer journey?
3. Measuring Effectiveness
(a) How did you analyze the results from the simulation and what did you do to
optimize?
(b) How would you measure the effectiveness of other digital channels you
propose?
Notice:
Read the assessment explanation RequirementExample report Simulation result so that you will know how to write
Harvard Reference style

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